Do not promise safety
No profile guarantees that a visitor or resident will be safe, and recorded crime statistics are not an individual prediction of victimisation.
Separate fact from interpretation
Source-backed measurements are presented as measured by the publisher. Explanatory text may add context but does not change the source definition.
Do not hide conflicting evidence
When trustworthy sources use different definitions, geographies or periods, those differences are preserved rather than selecting whichever number looks more dramatic.
Explain uncertainty plainly
Missing, incomparable or not-calculable values are left that way instead of being filled with estimates or presented with false precision.